Israeli Stores Show Up To 2X Price Differences On Basic Goods
Translated & summarized from Mignews by baba
An analysis of 40 basic products in Israeli stores revealed price differences of up to double between different retail chains, with a median gap of 38%. Specific items like Bamba snacks and Osem pasta showed significant price variations across chains such as Osher Ad, Super Yuda, and Shufersal. These price discrepancies were observed both regionally and within cities. The study also found that many advertised discounts come with strict conditions, and final prices can differ from those displayed.
The story in 6 lines · by baba
- Israeli retail chains show price differences of up to double on identical basic consumer goods.
- A median price difference of 38% was found across 40 popular items, with some exceeding 50%.
- Popular snacks like Bamba varied from 3.90 shekels at Osher Ad to 7.90 shekels at Super Yuda.
- Price disparities exist within cities, with a bottle of Osem ketchup costing 10.90 to 18.40 shekels in Rehovot.
- Many advertised discounts require membership, coupons, or specific payment methods to be valid.
- Final prices at checkout may differ from displayed prices, according to experts.
Prices for identical, everyday consumer products in Israeli retail chains vary by nearly twofold, according to an analysis by financial publication Bizportal. Researchers examined forty popular items, including food, household chemicals, and diapers, finding a median price difference of approximately 38% between the cheapest and most expensive chains. For twelve specific items, the price disparity exceeded 50%.
The analysis utilized official reports mandated by law for large retail chains, focusing on companies with at least three active branches for each product. Median values were used to calculate the findings, excluding anomalies like tax-free stores in Eilat. The most significant price gaps were observed on popular Israeli snacks, with an 80-gram pack of Bamba costing 3.90 shekels at Osher Ad but 7.90 shekels at Super Yuda. Similar discrepancies were noted for Osem Ptiti (4.90 to 10 shekels), Bissli Grill chips (6.50 to 12.90 shekels), and Wissotzky tea (6.90 to 12.90 shekels).
These price differences were found not only between regions but also within the same cities. In Rehovot, a 750-gram bottle of Osem ketchup ranged from 10.90 shekels at Victory to 18.40 shekels at City Tzafrir. In Tel Aviv, Osem spaghetti cost 7.90 shekels at Shufersal, compared to a median price of 4.90 shekels at Osher Ad and Yohananof.
The study also assessed promotional offers, noting around 1800 discounts were active during the monitoring period. City Market led with over 550 offers, followed by Shufersal with 270. While the average stated discount was 23%, the actual availability of these prices was often conditional on factors like customer club membership, coupons, specific bank cards, or minimum purchase amounts. For instance, Shufersal offered Bamba at a discounted 2.70 shekels (down from 5.90), but this deal was limited to two branches and required a substantial accompanying purchase.
Experts highlighted that prices displayed on shelves or in reports can change daily and may differ from the final price at the checkout. The analysis was based on official reports from major retail chains.
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