Indian Hotel Joins Hilton's Luxury LXR Brand
Translated & summarized from Ynet by baba
The Den Bengaluru, owned by Israel's Dan Group, is joining Hilton's luxury LXR Hotels & Resorts brand as part of the company's expansion in India. The hotel, which opened in 2017, will be managed by Hilton and integrated into its reservation and loyalty programs. The rebranding includes the launch of two new guest experiences focused on relaxation and local exploration. LXR Hotels & Resorts is a collection of independent, luxury hotels worldwide.
The story in 5 lines · by baba
- The Den Bengaluru hotel is joining Hilton's luxury LXR Hotels & Resorts brand.
- The hotel is owned by a company from the Israeli Dan Group.
- Hilton will manage the hotel's operations and integrate it into its reservation system.
- The addition is part of Hilton's expansion strategy in India.
- The hotel will offer two new guest programs: "The Pause Program" and "Whitefield Unscripted."
The Den Bengaluru, a hotel opened in December 2017 in Bangalore's Whitefield district, a key Indian technology and business hub, is joining Hilton's LXR Hotels & Resorts collection. The addition, announced in May 2025 as part of Hilton's expansion in India, will integrate the hotel into Hilton's reservation system and its Hilton Honors loyalty program. Ownership of the hotel remains with a company from the Israeli Dan Group, while Hilton will manage its operations. The LXR brand features independent hotels with distinct local identities. The Den Bengaluru offers five dining and entertainment venues, including a rooftop restaurant serving Indian and Mediterranean cuisine, a 24-hour restaurant, a bar, and a cafe. It also provides a spa, outdoor pool, gym, game room, and private screening room. For events, the hotel has seven spaces totaling approximately 1,950 square meters.
Alongside the rebranding, the hotel is launching two new guest programs. "The Pause Program" focuses on rest and rejuvenation, offering amenities like sleep kits and a pillow menu. "Whitefield Unscripted" provides off-site activities, such as tours of historic bungalows and local farms, including harvesting produce for meals. LXR Hotels & Resorts currently comprises over 40 active hotels and properties in development globally, all maintaining their unique character while being part of the Hilton portfolio.
