Bar Zomer Launches Luxury Skincare Pop-Up at Ben Airport Duty-Free
Translated & summarized from Ice by baba
The stand will feature existing products and a new travel makeup kit for two months. Zomer, who has invested heavily in her business, sees this as a significant step into international retail. The article also notes the financial success of other influencer-led beauty brands in Israel.
The story in 5 lines · by baba
- The pop-up will feature existing products and a new travel makeup kit for two months.
- Zomer, 32, has prioritized business investment over property, citing personal and financial fulfillment.
- Her husband, Aviv Cohen, is a real estate entrepreneur with investments in Greece.
- The move marks BARBIZ's first step into international retail.
- Other influencer-led beauty brands, like Talia Ovadia's, have also seen significant financial success.
Bar Zomer, a prominent Israeli model, actress, and social media personality, has expanded her business ventures with the launch of a new pop-up store for her beauty brand, BARBIZ.
The pop-up, which will operate for approximately two months, features a wide selection of BARBIZ's existing skincare and makeup products. Additionally, it introduces the new CLICKZ Travel Kit, a limited-edition makeup set containing a contour, blush, highlighter, and lip gloss in a press-on format, available exclusively at the duty-free location.
The launch event was attended by Zomer's husband, Aviv Cohen, her sister Moran Zomer, stylist Or Luzon, influencer Dana Zarmon, Mitav Ziv, and Shani Einbar Kriti, VP of Marketing at James Richardson.
Zomer, who has amassed hundreds of thousands of social media followers, has focused on building her independent beauty brand, BARBIZ, alongside her media career. She previously stated her financial priorities, choosing to invest in her business over purchasing property, believing the business's success would eventually enable her to buy a home. Despite early challenges, she expressed satisfaction with her entrepreneurial journey, citing personal fulfillment, enjoyment, and financial security.
Her husband, Aviv Cohen, is a real estate entrepreneur and businessman who co-owns the real estate company Palmo Group, which invests in Greece. The expansion into duty-free retail signifies BARBIZ's first foray into international retail.
The article also draws a parallel to the success of Talia Ovadia, another Israeli social media star and winner of "Big Brother," whose hair care brand "Crinière" has reportedly generated millions in revenue and profits. Ovadia recently donated approximately NIS 300,000 to the "Halasartan" charity from her brand's profits, highlighting the significant financial potential of beauty brands led by content creators in Israel.
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