Yochannof Chain Offers 50% Discount on Gluten-Free Products

Consumers in Israel with celiac disease and gluten sensitivity face consistently high living costs, with gluten-free products often tens or hundreds of percent more expensive than regular items. This price disparity is attributed to high production costs, including expensive raw materials and stringent manufacturing processes to prevent cross-contamination, as well as limited competition and a reliance on imports. In response to these challenges, the Yochannof chain is launching a special promotion for the celiac and gluten-sensitive community. From October 14th to 17th, the chain will offer a 50% discount on approximately 260 gluten-free products across its branches nationwide. The sale will encompass a wide range of essential items such as breads, flours, pastas, cookies, pizzas, crackers, cereals, and soup powders. To be eligible for the discount, customers must be members of the Yochannof club, which offers free and open enrollment. While the discount percentage will be uniform across participating stores, the initial retail price may vary between standard Yochannof stores and Yochannof City and Metro branches. Purchases during the promotion are limited to 10 participating items per transaction, and the offer cannot be combined with other discounts or promotions. Eitan Yochannof, CEO and owner of the chain, stated that the company sees it as a moral obligation to continue its tradition of supporting this community, ensuring access to a rich, quality, and affordable selection of gluten-free products year-round. He emphasized that gluten-free nutrition is a basic necessity, not a luxury, and Yochannof is committed to making the best products accessible to every family in Israel.