Kamari Group Buys Stake in Two Bakery Chains, Plans Expansion
Translated & summarized from Ice by baba
Kamari Group has acquired a 50% stake in the bakery and coffee shop chains Tachanat Lechem and BREADCAFE for NIS 23 million. The group plans to partner with the Avital brothers, the current owners, to expand the chains to approximately 50 branches nationwide. This acquisition follows Kamari Group's recent purchase of a stake in the kosher sausage chain Zalman's, as part of its broader strategy to grow its presence in the food and retail market.
The story in 5 lines · by baba
- Kamari Group acquired a 50% stake in Tachanat Lechem and BREADCAFE for NIS 23 million.
- The partnership aims to expand the bakery chains to approximately 50 branches across Israel.
- The Avital brothers will continue to manage the daily operations of the chains.
- Kamari Group recently acquired a 50% stake in the kosher sausage chain Zalman's.
- The group manages over 130 convenience stores and various food franchises.
Kamari Group is expanding its presence in the food and retail sector by acquiring a 50% stake in two bakery and coffee shop chains, Tachanat Lechem and BREADCAFE, for NIS 23 million. This move follows Kamari Group's recent acquisition of a 50% share in the kosher sausage chain Zalman's.
Under the new partnership, Kamari Group will collaborate with brothers Shai and Eran Avital, the current owners of Tachanat Lechem and BREADCAFE. The goal is to accelerate growth and expand the national footprint of both chains. Tachanat Lechem currently operates 16 branches with an additional 6 under construction, and the partners aim to reach approximately 50 branches across Israel. BREADCAFE, with its 6 existing locations, will also be integrated into this joint venture.
The Avital brothers will continue to manage the day-to-day operations, brand development, and expansion efforts for both chains. Kamari Group will contribute its business and retail expertise, business development capabilities, and operational infrastructure. Tachanat Lechem's branches are located in city centers, shopping malls, and hospitals, including Rambam in Haifa, Beilinson in Petah Tikva, and Kaplan in Rehovot. The chain also operates on a franchise model.
This acquisition is part of Kamari Group's strategy to invest in and develop existing brands with strong identities and loyal customer bases. Assaf Kamari, an owner of Kamari Group, stated that the partnership leverages the group's business capabilities with the Avital brothers' experience to foster growth and create long-term value. Kamari Group currently manages over 130 convenience stores and franchises in various food and cafe sectors.
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