Singer Static Stars in New Partner Fiber Optic Internet Campaign
Translated & summarized from Israel Hayom by baba
Singer Static is featured in a new humorous advertising campaign for Partner's fiber optic internet service, launched on Monday. The campaign uses a slogan referencing current events and a re-arranged hit song to promote the service's direct connection to major internet company servers. Partner is offering a free first month to new subscribers of the fiber internet service.
The story in 5 lines · by baba
- Singer Static stars in a new humorous advertising campaign for Partner's fiber optic internet.
- The campaign's slogan references current events, including the Houthi conflict.
- The commercials feature a musical arrangement based on Static and Ben El Tavori's hit song "Habibi Elbi."
- Partner's fiber service connects directly to servers of Google, Facebook, and Netflix in Israel.
- New customers signing up for the fiber internet service will receive their first month free.
Israeli singer Static is launching a new advertising campaign for Partner's fiber optic internet service. The commercial, which debuted Monday, uses humor to reference current events in Israel, including the Houthi conflict, under the slogan "There are wires, there are Houthis, and there is Partner Direct Fiber." The campaign features a musical arrangement based on Static and Ben El Tavori's hit song "Habibi Elbi," with Nesrin Kadri. The music was re-arranged by the production duo Triangle, and Shachar Segal directed the commercial, developed by the McCann Tel Aviv advertising agency.
The campaign's humorous angle highlights Partner's fiber service, which connects directly to servers of major internet companies like Google, Facebook, and Netflix located in Partner's data centers in Israel. This direct connection aims to provide a fast, stable browsing experience with low latency, less affected by international traffic congestion.
As part of the launch, Partner is offering new fiber internet customers their first month free. Assaf Aviv, Partner's VP of Marketing, stated that the campaign's creativity is backed by a real technological advantage, emphasizing that Partner Direct Fiber offers a higher quality, more stable, and faster browsing experience.