SO Digital Offers GEO Services for AI Search Engine Visibility
Translated & summarized from Maariv by baba
SO Digital is offering specialized GEO services to help businesses improve their visibility in AI-powered search engines like ChatGPT and Gemini. The company integrates these new GEO strategies with traditional SEO, using platforms like rocketblue to track brand mentions and competitor presence. This approach aims to enhance a business's overall digital footprint and reach customers in evolving search environments.
The story in 5 lines · by baba
- SO Digital provides GEO services to enhance business visibility in AI search engines.
- GEO focuses on brand mentions and recommendations within AI-generated answers.
- The company integrates GEO with traditional SEO for a holistic digital strategy.
- SO Digital uses the rocketblue platform to monitor AI search engine performance.
- This approach helps businesses adapt to the changing digital search landscape.
The digital search landscape is evolving, with consumers increasingly turning to AI-powered search engines like ChatGPT, Gemini, and Perplexity for recommendations and information. Recognizing this shift, SO Digital, a company formed in 2022 from the merger of OptiWise and Splash, offers specialized GEO (Generative Engine Optimization) services. These services aim to enhance a business's visibility not just in traditional search results but also within the answers generated by AI.
While SEO (Search Engine Optimization) focuses on improving a website's ranking in organic search results through keyword research, content optimization, and technical improvements, GEO targets a business's presence within AI-generated responses. The goal of GEO is to increase the likelihood of a brand being mentioned, recommended, and recognized as a professional source in AI-driven queries. SO Digital integrates SEO and GEO strategies, viewing them as complementary components of a holistic digital marketing approach.
SO Digital utilizes the rocketblue platform (formerly Spotlight) to monitor brand mentions and visibility across various AI engines, including ChatGPT, Gemini, Perplexity, Claude, and Copilot. This allows them to track which queries mention a brand, identify competitors, measure relative visibility, and analyze cited sources. This data-driven approach helps businesses adapt to the changing search environment and strengthen their overall brand presence.
The company, part of the NGSOFT and OMS groups, emphasizes a unified strategy that connects digital marketing efforts with technological capabilities and data analysis. By addressing both traditional SEO and emerging GEO needs, SO Digital aims to help businesses expand their exposure and achieve their commercial objectives in an increasingly AI-influenced digital world.