McDonald's Israel Launches New Sauces and Big Mac Deal for 33rd Anniversary
Translated & summarized from Ice by baba
McDonald's Israel is celebrating its 33rd anniversary with a 10 shekel Big Mac deal and new McNugget sauces. The chain is also launching a limited-edition sauce pack for 20 shekels, or 10 shekels via the app. Globally, McDonald's is investing $8.5 billion in modernization and AI, while also adapting menus to cater to changing dietary trends and the popularity of weight-loss drugs.
The story in 5 lines · by baba
- McDonald's Israel will sell its Big Mac for 10 shekels on October 14th.
- Two new sauces, Creamy Chili and Gold Sauce, are now available for McNuggets.
- A limited-edition sauce pack with all seven sauces costs 20 shekels or 10 shekels via the app.
- McDonald's is investing $8.5 billion globally in modernization and AI over ten years.
- The company is adapting menus to include more protein-rich options.
McDonald's Israel is celebrating its 33rd anniversary on Thursday, October 14th, by offering its iconic Big Mac for only 10 shekels throughout the day at all branches and via the chain's app. This promotion coincides with the introduction of two new sauces for its popular McNuggets: Creamy Chili Sauce, which is a global favorite, and Gold Sauce, a sweet and spicy blend that returns after a successful World Cup promotion. To accompany these new sauces, McDonald's Israel is releasing a limited-edition sauce pack featuring all seven McNugget sauces for 20 shekels, or 10 shekels through the app. These sauces are available starting today. Globally, McDonald's is undergoing a significant transformation, with CEO Chris Kempczinski announcing an $8.5 billion investment over the next decade to modernize thousands of restaurants worldwide. This initiative includes implementing artificial intelligence systems, such as Google's "ArchIQ" for inventory management and "Archy" for drive-thru order accuracy, aiming to improve efficiency and customer experience without leading to layoffs. The company is also adapting to changing dietary habits, particularly the rise of GLP-1 weight-loss drugs, by planning to introduce smaller, protein-rich meals like grilled chicken sandwiches and egg-based dishes, alongside expanding a pilot program for hand-breaded chicken to compete with rivals like KFC.
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