TV Host Ofira Assayag Hints at New Music Career
Translated & summarized from Ice by baba
Israeli media personality Ofira Assayag has hinted at a possible new music career by posting a photo from a recording studio on Instagram. She is also set to return as a judge for the fifth season of "The Masked Singer," which premieres October 17 with a new panel including Bar Refaeli and Moshé Peretz. Assayag has leveraged her media presence into successful business ventures, including major advertising campaigns.
The story in 5 lines · by baba
- Ofira Assayag posted a cryptic Instagram story from a recording studio, suggesting a new music career.
- The fifth season of "The Masked Singer" premieres October 17 with a new judging panel.
- Bar Refaeli and Moshé Peretz will join Assayag, Tzadi Tzarfati, and Shahar Hason on "The Masked Singer."
- Singer Static has left "The Masked Singer" to join a competing show.
- Assayag has a significant business portfolio, including past advertising deals worth hundreds of thousands of shekels.
Prominent Israeli media personality and television host Ofira Assayag has sparked speculation about a potential new career path in music. Assayag, known for her assertive hosting style on sports radio and prime-time television, has also become a recognizable figure as a judge on the popular reality show "The Masked Singer." The upcoming fifth season of the show, set to premiere on October 17, will feature a revamped judging panel. Singer Static, a regular since the first season, has departed to join a rival show, making way for international supermodel Bar Refaeli and singer Moshé Peretz to join Assayag, Tzadi Tzarfati, and Shahar Hason.
Assayag, who boasts over 1.1 million Instagram followers, recently posted a story from a recording studio, asking her followers to guess whether she was recording a new song or doing voiceovers for "The Masked Singer." Regardless of the outcome, her continued presence on television is expected.
Beyond her media career, Assayag has also established herself as a shrewd businesswoman. She has secured lucrative advertising campaigns, including a NIS 250,000 deal in 2018 with the "Makhsaney Hashuk" supermarket chain and a NIS 150,000 campaign for Electra air conditioners. These ventures highlight her ability to leverage her significant media influence into a growing financial empire.
Her guessing skills will be put to the test once again when the new season of "The Masked Singer" begins this Saturday.
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