Israir Becomes First Airline to Adopt AI Agent Discovery Standard
Translated & summarized from Ice by baba
Israir, owned by businessman Rami Levy, has become the first airline globally to adopt the ARD standard, enabling AI agents to discover and connect with its services. This move addresses the growing trend of consumers using AI agents for travel planning, with AI traffic now exceeding human traffic online. The airline launched a hidden digital catalog for AI agents, integrated with its AI system, AirPlan AI. This innovation positions Israir to remain competitive as AI agents become primary tools for booking travel.
The story in 6 lines · by baba
- Israir is the first airline worldwide to adopt the ARD standard for AI agent discovery.
- The ARD standard allows AI agents to find and connect directly with brands like Israir.
- AI agent internet traffic surpassed human traffic in June 2026, reaching 57%.
- Israir launched a hidden digital catalog to guide AI agents to its services.
- The airline's AI agent, AirPlan AI, is integrated with the new system and available on multiple platforms.
- Industry figures state ARD is the new SEO for the AI agent era.
The airline Israir, owned by businessman Rami Levy, has become the world's first airline to adopt the ARD (Agentic Resource Discovery) standard. This technological leap, achieved in collaboration with technology firm Bazak and Ora's research department, aims to facilitate connections between AI agents and brands.
The ARD standard, developed under the auspices of the Linux Foundation by Google, Microsoft, and Ora's research department, defines how AI agents locate and interact with brands. This move by Israir comes amid a significant shift in consumer behavior, with individuals increasingly relying on personal AI agents like ChatGPT, Gemini, and Claude for travel planning instead of traditional search engines.
AI agent traffic on the internet surpassed human traffic in June 2026, accounting for 57% compared to 43%. ARD is described as the AI era's equivalent to Search Engine Optimization (SEO), enabling AI agents to discover and connect with brands directly. Israir has launched a secure, hidden digital catalog on its website, serving as a dedicated map for AI agents to identify and access the airline's services without needing to navigate the site structure.
This catalog is integrated with AirPlan AI, Israir's AI agent, which operates on Bazak's platform and is accessible via the company's website, WhatsApp, and ChatGPT. Ora will monitor interaction quality to identify barriers and enhance external AI agents' access to Israir's systems for purchases. Gabi Sagie, VP of Information Systems at Israir, stated that as AI agents evolve from searching to booking, companies not discoverable by them will be left behind. Bazak's CEO, Yotam Gabi, emphasized that ARD is the new SEO for the agent era, and Israir is already connected, ensuring AI agents interact with a sales and service agent rather than just a webpage. Ora's CTO, Liat Yosef, highlighted that the business value lies in AI agents accessing services to complete user tasks, with Israir providing a full production environment in the complex aviation industry for testing and improvement.