Omer Adam's NEXT 2026 Shows Set to Gross Over $15 Million Profit

Singer Omer Adam's NEXT 2026 concert series is proving to be a major commercial success, with nearly all tickets sold out across 13 planned shows in Ramat Gan and Jerusalem. The events are expected to generate substantial profits for the producers, including Adam himself.

The series features 7 shows at the 15,000-seat National Stadium in Ramat Gan during October, all of which have sold out. Additionally, 6 shows are scheduled for the 11,000-seat Pais Arena in Jerusalem in December, with 5 already sold out and limited tickets remaining for the December 7th performance.

Ticket prices range from 199 NIS for upper-tier seats to 499 NIS for premium and golden ring tickets. With an estimated average ticket price of 250 NIS and full capacity across all shows, direct revenue from ticket sales is projected to be between 43 and 47 million NIS. Additional income from sponsorships, branding, and merchandise is expected to add another 5 to 7 million NIS, bringing the total revenue to approximately 50 to 54 million NIS.

However, the production costs for these large-scale events are significant, estimated at 55% to 60% of the total revenue, or 28 to 31 million NIS. These costs cover venue rentals, advanced sound and lighting systems, security, logistics, marketing, and artist fees for performers such as Odet Azulai, Ben Tzour, Rita, Osher Cohen, and Idan Amadi.

After accounting for expenses, the producers of NEXT 2026, including Omer Adam and his production company, are anticipated to achieve a net profit of approximately 20 to 23 million NIS. This financial success comes despite recent controversy surrounding Adam's planned US tour, which faced issues with ticket sales systems and exorbitant resale prices.