Fashion Museum to Open at Azrieli Sarona Tower
Translated & summarized from Haaretz by baba
The Azrieli Group will convert 9,000 square meters of commercial space in its Sarona Tower into a fashion museum, investing 8-10 million shekels. Curated by Dr. Yaara Keidar, the museum is expected to open in early 2027 and attract 250,000 visitors annually. This initiative aims to increase occupancy and boost revenue for the complex.
The story in 5 lines · by baba
- Azrieli Sarona Tower will feature a new fashion museum to combat low occupancy.
- The museum conversion involves an investment of 8-10 million shekels.
- It is scheduled to open in early 2027 and will span three floors.
- The museum aims to attract at least 250,000 visitors per year.
- Dr. Yaara Keidar will serve as the museum's curator.
The Azrieli Group announced plans to convert part of the commercial space in its Sarona Tower in Tel Aviv into a fashion museum, aiming to address low occupancy rates. The 9,000-square-meter commercial area will be transformed into a museum with an investment of 8 to 10 million shekels. The museum, curated by Dr. Yaara Keidar, is slated to open in early 2027 and will span three floors. Azrieli expects the museum to attract at least 250,000 visitors annually, boosting revenue for other businesses within the complex. The company anticipates that the property's classification in financial reports will change to fixed assets.
