Noa Kirel's Series Debuts Strong in Argentina, Faces Copyright Claim
Translated & summarized from Ice by baba
Noa Kirel's new Spanish-language series, "Mírame Así - El Camino de Noa," debuted at number two on Amazon Prime Video in Argentina. The musical drama, filmed in Argentina, is also facing a copyright lawsuit from Israeli screenwriter Rotem Carmeli, who claims the format is hers. Producers deny the allegations, calling the series original. The show premiered October 9 across Latin America and is airing locally in Argentina and Peru, with no Israeli release date yet announced.
The story in 5 lines · by baba
- Noa Kirel's series "Mírame Así - El Camino de Noa" reached second place on Amazon Prime Video in Argentina.
- The musical drama series was filmed in Argentina and is performed in Spanish by its cast.
- Israeli screenwriter Rotem Carmeli has filed a NIS 2.6 million copyright lawsuit over the series' format.
- Producers Yair Dori and Patricia Maldonado deny Carmeli's claims, calling the series original.
- The series premiered October 9 across Latin America and is airing locally in Argentina and Peru.
Israeli singer and actress Noa Kirel's new musical drama series, "Mírame Así - El Camino de Noa," has achieved a notable debut in Argentina, securing the second position on Amazon Prime Video's rankings within 24 hours of its release. Kirel stars as a young waitress who moves to Argentina after a heartbreak and joins a band, where she becomes involved in a love triangle with a character played by Argentinian actor and singer Agustín Bernasconi. The 24-episode series, filmed in Argentina and in Spanish, features nine original songs performed by the cast.
The project was brought to fruition by producer Yair Dori, known for introducing Argentinian telenovelas to Israel. Dori stated the series originated from a meeting with Kirel's agent, Roberto Ben Shoshan, leading to a joint production with Argentinian creatives. The series was created by Argentinian screenwriter Patricia Maldonado, who previously collaborated with Dori on shows he distributed.
However, the series' launch is accompanied by a copyright dispute. Israeli screenwriter Rotem Carmeli has filed a NIS 2.6 million lawsuit against Dori and the production companies, alleging the series is based on a format she developed. The production team denies this, asserting it is an original work by Maldonado. Dori and his company SIPUR reportedly sent Carmeli a warning letter, claiming her lawsuit is misleading.
The series premiered on Amazon Prime Video across Latin America on October 9 and is also airing on América TV in Argentina and Peru. A release date for Israel has not yet been announced. This success follows other Israeli-linked content gaining international traction, such as the fifth season of "Fauda" reaching Netflix's global non-English series chart last month.
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