Netta Alchimister Moves From Modeling to Design for Castro Collection
Translated & summarized from Ice by baba
Model and influencer Netta Alchimister has co-designed her first collection for the Israeli fashion brand Castro, moving beyond her role as brand ambassador. The collection, a result of months of collaboration, focuses on the modern woman's wardrobe and will launch in stages starting at the end of the year. Castro's VP of Marketing highlighted the strategic importance of the collaboration in meeting customer needs, while Alchimister expressed pride in the collection's reflection of femininity and style.
The story in 6 lines · by baba
- Netta Alchimister has transitioned from Castro's brand ambassador to co-designer for a new collection.
- The collection, developed over months, will feature Alchimister's signature alongside the Castro brand.
- Castro's VP of Marketing called the collaboration a strategic move to offer relevant value to customers.
- Alchimister emphasized her active role in creating a collection reflecting femininity, power, and style.
- The collection includes clothing and accessories and will launch in stages starting late this year.
- Items will be available on Castro's website and in select stores across Israel.
Israeli model and influencer Netta Alchimister is expanding her role with fashion retailer Castro, moving from brand ambassador to co-designer. After two years in the local fashion industry and one year as Castro's leading spokesperson, Alchimister has collaborated with the company's in-house designers on a new collection.
The collection, which will bear Alchimister's signature alongside the Castro brand, is the result of months of close work. The design vision centers on the modern woman's wardrobe, blending powerful presence with precise cuts and style. The process involved all stages of creation, from trend identification and material selection to close supervision of silhouettes and fit.
Castro's VP of Marketing, Shiran Winter Siboni, stated that the collaboration is a strategic move to offer current and relevant value to customers. She explained that the collection was born from listening to the needs and desires of Israeli women and translating them into a wardrobe that projects confidence and power, reinforcing Castro's position as a leading fashion brand in Israel.
Alchimister described the collaboration as a natural progression of her relationship with the brand. She emphasized her critical involvement in every detail to create a collection reflecting femininity, power, and uncompromising style, expressing pride in the result and anticipation for its release.
The collection is set to offer a comprehensive look, including elegant and tailored sets, sensual evening wear, and a line of accessories such as footwear, bags, and hosiery. The initial launch, a "first and secret drop," is scheduled for the end of the current year, with further parts of the series to be revealed later. The items will be available in a dedicated edition on the company's website and in select stores nationwide.
