Dana Zarmon and Ofer Malls Launch Breast Cancer Awareness Campaign
Translated & summarized from Ice by baba
Content creator Dana Zarmon is collaborating with Ofer Malls and the "One in Nine" association for a Breast Cancer Awareness Month campaign. Special edition earrings are being sold for NIS 20, with all proceeds benefiting the organization. The campaign runs from October 18-24 at 18 mall locations across Israel. This marks the sixth year of partnership between Ofer Malls and "One in Nine."
The story in 5 lines · by baba
- Dana Zarmon is partnering with Ofer Malls for a breast cancer awareness campaign.
- Special edition earrings are being sold for NIS 20, with all proceeds donated.
- The campaign benefits the "One in Nine" association, which supports women with breast cancer.
- The sale runs from October 18 to 24 at 18 Ofer Malls nationwide.
- This is the sixth consecutive year of collaboration between Ofer Malls and the association.
Content creator and businesswoman Dana Zarmon has partnered with Ofer Malls for a special campaign during Breast Cancer Awareness Month. Zarmon selected a pair of earrings for a limited edition that will be sold for NIS 20, with all proceeds going to the "One in Nine" association, which supports women with breast cancer. Zarmon stated that she wanted to choose a small item with a big message, emphasizing that the donation of every shekel from the sale makes the earrings more than just a fashion item.
The campaign will also be promoted on social media, with earring sets being sent to influencers to broaden exposure. This collaboration between Ofer Malls and "One in Nine" has been ongoing for six years, but this year features a new item and price point. Last year, a bracelet designed by Eti Kubo was sold for NIS 29, with most of the proceeds donated. This year's earrings, chosen by Zarmon for NIS 20, will see the entirety of the revenue contributed to the cause.
The "One in Nine" association provides ongoing support throughout the year, offering emotional assistance and help with rights navigation to women battling breast cancer, through volunteers who have recovered from the disease. Tali Rozin, the association's CEO, noted that the continuous donations aid their public awareness efforts and support for affected women. The earrings will be available for purchase from October 18 to 24 at 18 Ofer Malls, including locations in Ramat Aviv, Kiryon, Petah Tikva, Rehovot, and Be'er Sheva. Purchases can be made via the MY OFER app, with collection points at participating stores like Steimatzky.