Brown Hotels, controlled by Israel Canada Group, is expanding in Europe and entering the German hotel market for the first time. The chain plans to add six hotels in Germany with more than 1,500 rooms in total, marking a significant increase in its regional footprint.
The centerpiece of the move is the purchase of the Excelsior Hotel Berlin in Berlin, together with Kibbutz Kfar Giladi. The long-standing hotel in the Charlottenburg district has not been operating in recent years and is slated for renovation and conversion back into an active hotel. After the work, it is expected to have about 316 rooms and suites, along with public areas, restaurants and workspaces. The conversion is estimated to take about two years, and the acquisition price is about 50 million euros. Brown expects to operate the property itself once the refurbishment is complete.
At the same time, the company signed deals to buy the operations of five additional hotels in Germany that are currently operating in different cities. Those properties were acquired through a local insolvency process for about 15.8 million euros. The hotels are H4 Hotel München Messe with 331 rooms, H2 Hotel München Messe with 205 rooms, H4 Hotel Leipzig with 291 rooms, H4 Hotel Hamburg Bergedorf with 201 rooms, and Centro Park Hotel Berlin with 151 rooms.
Once the transactions are completed, Brown’s German portfolio is expected to reach about 6,250 rooms across roughly 47 hotels. The chain currently operates 41 other hotels in Israel and in European countries including Greece, Cyprus and Croatia. The move comes amid a broader trend of Israeli hotel groups expanding abroad, alongside larger players such as Fattal and Isrotel, as they build and operate properties across Europe and beyond.
