B144 and Kikar HaShabbat Launch Joint Ad Package for Haredi Businesses

Bnei Brak-based B144 and the Haredi news site Kikar HaShabbat have launched an exclusive annual digital advertising partnership aimed at businesses targeting the Haredi sector. The deal places a permanent banner and a dedicated search box inside the site, so businesses that advertise through B144 can appear directly before readers looking for services on Kikar HaShabbat.

The article says the arrangement is designed to give small and mid-sized businesses the kind of exposure usually reserved for major brands, while avoiding the complexity of running digital campaigns alone. It says B144 handles keyword research, ad copywriting, and budget tracking through a dedicated app, leaving businesses with a simpler system and direct access to inquiries.

Pricing starts at 929 shekels a month, including 379 shekels in management fees, with the rest going to advertising. The piece says this structure is meant to keep costs accessible and reduce the need for expensive intermediaries. It adds that the first 20 businesses to sign up for the annual campaign will receive a free landing page.

That landing page is described as mobile-friendly and designed to convert visitors into calls or leads quickly, especially for readers coming from Kikar HaShabbat and Google. The article ends by urging businesses to secure a spot on the site and says they can receive the free landing page as part of the offer.