Kinder Joy Launches New Minecraft-Themed Edition in Israel
Translated & summarized from Ice by baba
Ferrero has launched a new Kinder Joy "Surprise Edition" in Israel, featuring a collaboration with the video game Minecraft. Available since September, the product combines Kinder Joy's signature taste and surprise toy with Minecraft-themed elements. The initiative also includes digital experiences accessible via QR codes and a dedicated online catalog, aiming to engage both children and adult fans of the game.
The story in 6 lines · by baba
- Ferrero has launched a new Kinder Joy "Surprise Edition" in collaboration with the video game Minecraft.
- The limited-edition product is available in retail chains across Israel starting in September.
- Each Kinder Joy egg contains a cream and wafer half, plus a surprise toy inspired by Minecraft.
- The collaboration aims to bridge the gap between the game world and real-life experiences for fans.
- The launch includes digital content accessible via QR codes and an online toy catalog.
- Roaya Yacovyan of Ferrero Israel highlighted the connection to gaming, imagination, and friendship.
Ferrero, a major global confectionery company, has introduced a new Kinder Joy "Surprise Edition" in collaboration with the popular video game Minecraft. This limited-edition product aims to merge the familiar surprise and taste experience of Kinder Joy with the iconic world of Minecraft, targeting children, teenagers, and fans of the game.
The new series became available in retail chains across Israel starting in September. Each Kinder Joy egg offers a dual experience: one half contains a blend of milk and cocoa cream with crispy wafer balls, while the other half holds a surprise toy. The collaboration is designed to bring Minecraft characters and atmosphere beyond the screen, fostering a shareable play experience for families and friends.
Ferrero stated that the launch appeals not only to families but also to gaming enthusiasts for whom Minecraft has become a significant part of gaming and entertainment culture. Roaya Yacovyan, Kinder Egg and Choco Bons Brand Manager at Ferrero Israel, expressed excitement about bringing the "iconic world of Minecraft" to Israel through Kinder Joy, noting it offers a "new and relevant way" to connect with gaming, imagination, and friendship.
Beyond the physical product, Kinder Joy is extending the Minecraft experience into the digital realm. By scanning a QR code found on leaflets and cards with the toys, fans can access unique digital content inspired by the game. Additionally, a new digital toy catalog on the Kinder website showcases the complete Minecraft collection, featuring characters, cable charms, and other accessories.