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Ongoing Story· Day 2

Cal Credit Card Launches New Loyalty Program to Retain Customers

2 developments

IceEconomy

Cal Credit Card Company Offers $150 Gift and Fee Waivers

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · Sole source

Cal's FlyAll credit card has attracted 200,000 customers and is now offering a $150 gift to 50,000 existing and new users. The card, a partnership with Issta, provides travel booking services and loyalty points. Benefits include first-year fee waivers, double points on Thursdays, and travel insurance for premium users. Cal aims to provide ongoing value and enhance the travel experience for its cardholders.

The story in 5 lines · by baba

  • Cal's FlyAll credit card has attracted 200,000 customers and is offering a $150 gift to 50,000 users.
  • The FlyAll credit card offers a travel platform in partnership with Issta, allowing users to book flights and hotels.
  • Cardholders earn points on purchases, redeemable for travel, with premium cards offering higher accumulation rates.
  • Benefits include first-year fee waivers, double points on Thursdays, and travel insurance for premium members.
  • The promotion requires meeting spending thresholds and is designed to provide ongoing value to consumers.

Cal, an Israeli credit card company, is launching a new promotion for its FlyAll credit card, which has attracted approximately 200,000 customers since its June launch. The promotion offers a $150 gift to 25,000 existing cardholders and the first 25,000 new applicants, contingent on meeting spending requirements. This initiative is part of Cal's effort to enhance the value proposition for its customers.

The FlyAll platform, a joint venture between Cal and Issta, serves as a travel portal where consumers can book flights and hotels worldwide at competitive prices. It includes all Israeli airlines and international carriers, as well as accommodations from Booking.com and other travel services. The FlyAll credit card offers first-year fee waivers under certain conditions and allows users to accumulate points equivalent to 1% of every purchase, or up to 1.2% for premium cardholders. These points can be redeemed on the FlyAll website for travel bookings.

Existing Flycard private customers can transition to the FlyAll card without changing their card number, PIN, or credit limit, while also receiving the $150 gift. Additional benefits for FlyAll cardholders include double points on Thursdays for purchases made on the FlyAll website, and for premium cardholders, ten days of complimentary travel insurance. The promotion also includes a year-long free Wolt subscription for new cardholders who meet a minimum spending threshold of 15,000 shekels over three months.

Noya Persol, Marketing and Product Development Manager at Cal, stated that the 200,000 customer milestone demonstrates consumer recognition of the card's value and its position as a cost-effective option. She added that the new offer aims to provide significant benefits beyond initial signup. Anat Tzadalti, CEO of FlyAll, described the platform as a comprehensive travel hub designed for the public, integrating travel planning with financial capabilities to turn everyday purchases into travel opportunities. She noted the high redemption rate of points and indicated that further enhancements and benefits are planned.

IceOther · Tel Aviv

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