Selena Gomez's Rare Beauty Launches in Israel Via KSP
Translated & summarized from Israel Hayom by baba
Selena Gomez's beauty brand, Rare Beauty, has launched in Israel through online retailer KSP, offering popular products like the Soft Pinch Liquid Blush for 144 shekels. The brand is also set to be sold by retailer BE, though specific dates and prices are not yet available. KSP's entry into the beauty market includes other brands like Fenty Beauty and Dior. Rare Beauty, founded in 2020, is valued at over $2 billion and supports mental health initiatives.
The story in 6 lines · by baba
- Selena Gomez's Rare Beauty brand has launched in Israel via KSP, offering popular products.
- The Soft Pinch Liquid Blush is priced at 144 shekels in Israel, with tax-free options for Eilat.
- Retailer BE also plans to sell Rare Beauty products through parallel imports soon.
- KSP is expanding into the beauty market, also featuring brands like Fenty Beauty and Dior.
- Rare Beauty, founded in 2020, is valued at over $2 billion and supports mental health.
- Products are available through parallel import channels, with potential for wider availability.
Rare Beauty, the cosmetics and skincare brand founded by singer and actress Selena Gomez, has officially launched in Israel through an exclusive partnership with the online retailer KSP. Initially, KSP is offering three of the brand's most popular products, with plans to expand the selection soon. These items are being imported through parallel import channels. Customers can order products to Eilat to take advantage of tax-free pricing.
The Soft Pinch Liquid Blush is available for 144 shekels, reduced from 169 shekels, or 122 shekels for Eilat deliveries. This compares to approximately 97 shekels (24 British pounds) on the brand's UK website. The Soft Pinch Blush is priced similarly, at 144 shekels (169 shekels regular, 122 shekels Eilat), with a UK price of about 105.5 shekels (26 British pounds). The Find Comfort Body & Hair Fragrance Mist is priced at 159 shekels (179 shekels regular, 135 shekels Eilat), compared to about 113 shekels (28 British pounds) in the UK.
This move by KSP is part of a broader strategy to diversify beyond electronics and establish a significant presence in the beauty market, emphasizing competitive pricing and variety. The retailer also features Sephora kits, with Christmas kits and additional products expected soon. Other brands available on KSP include Fenty Beauty by Rihanna, Kylie Cosmetics, and Dior.
Meanwhile, the retail chain BE also announced in July that it would begin selling Rare Beauty products through parallel imports at select branches and via its app, with nationwide delivery. Pricing and launch dates for BE are yet to be announced. BE has also been actively expanding its beauty offerings, recently featuring Sephora products at a low price point.
Rare Beauty, founded by Gomez in 2020, has become a major player in the celebrity beauty market, valued at over $2 billion in 2024. A portion of the brand's profits supports mental health initiatives through a foundation established by Gomez.