Mahsanei Hashmal Launches New Appliance Stores for Haredi Sector
Translated & summarized from NEWSru Israel by baba
The appliance chain Mahsanei Hashmal has launched a new brand, "Mahsanei Hashmal Mehadrin," specifically for the ultra-Orthodox community, with the first store opening in Beitar Illit. The stores will offer "kosher" phones and Shabbat-compliant appliances, excluding internet-enabled devices. This move is based on market research showing demand for adapted electronics. Three more branches are planned by the end of 2026.
The story in 5 lines · by baba
- Mahsanei Hashmal launched "Mahsanei Hashmal Mehadrin" stores for the ultra-Orthodox community.
- The first store opened in Beitar Illit, with three more planned by the end of 2026.
- Stores will sell "kosher" phones and Shabbat-compliant appliances, excluding internet devices.
- The initiative is a collaboration with religious organizations Mishmeret HaShabbat and Idabrut.
- Market research indicated high demand for electronics adapted to Haredi lifestyles.
The home and digital appliance chain Mahsanei Hashmal has launched a specialized brand, "Mahsanei Hashmal Mehadrin," targeting the ultra-Orthodox community. The first store under this new brand opened in Beitar Illit. This initiative is a collaboration with the religious organizations "Mishmeret HaShabbat" and "Idabrut." The key distinction of the new stores is a restricted product selection, excluding televisions, tablets, and standard smartphones. Instead, customers can find "kosher" phones without internet access, large appliances suitable for big families, and electrical devices certified for Shabbat observance. Company executives stated that market research indicated a significant demand for affordable electronics tailored to the lifestyle of Haredi families, prompting the creation of this separate chain. Mahsanei Hashmal plans to open three more similar branches in Israeli cities with large Haredi populations by the end of the fourth quarter of 2026.
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