Fatale's ROOMS Coworking Chain Invests NIS 24 Million in New Tel Aviv Space
Translated & summarized from Ynet by baba
The ROOMS coworking chain, part of the Fatale Group, is investing NIS 24 million in a new 5,000 square meter workspace in Tel Aviv's ELITE TOWER. The 15th location for the chain, it will offer co-working, private offices, and extensive wellness and community facilities. The complex is scheduled to open in December 2026, aiming to meet the growing demand for flexible and service-rich work environments.
The story in 5 lines · by baba
- Fatale's ROOMS chain is investing NIS 24 million in a new 5,000 sqm coworking space in Tel Aviv's ELITE TOWER.
- The new ROOMS location, the chain's 15th, is set to open in December 2026.
- The space will offer co-working, private offices, and extensive wellness and community amenities.
- This expansion reflects the growing demand for flexible work solutions, according to the CEO.
- Fatale Group's ROOMS chain currently operates 14 coworking spaces across Israel.
The ROOMS coworking space chain, part of the Fatale Group, is investing approximately NIS 24 million in a new complex within the ELITE TOWER in Tel Aviv's Stock Exchange (Bursa) district. This 15th location for the chain will span about 5,000 square meters across three floors (26-28) of the office tower, which was built on the site of the former Elite chocolate factory. The new space is designed to offer work solutions for companies, organizations, and freelancers, conveniently located near transportation hubs. The complex is slated to open in December 2026.
According to ROOMS, the first floor will feature co-working areas, private offices, meeting rooms, and event spaces. The upper two floors will be dedicated to the company's signature 'Private Space' product, offering customized private office solutions for startups, growing companies, and organizations seeking high-standard work environments. Additionally, a dedicated community and wellness floor will provide amenities such as ice baths, saunas, event areas, shared workspaces, a coffee bar, and content spaces. This floor will also host lectures, workshops, and networking events throughout the year for building tenants.
Founded in 2019, ROOMS currently operates 14 coworking spaces across Israel, including in Tel Aviv, Ramat Gan, Bnei Brak, Ra'anana, Glilot, Modi'in, and Petah Tikva. The chain emphasizes a flexible work model that blends coworking with Fatale Group's hospitality standards, offering members access to business lounges, hospitality services, community events, and hotel benefits.
The CEO of ROOMS, CEO of ROOMS, stated that the changing world of work, driven by AI and flexible models, has increased demand for environments that offer more than just office space. He highlighted the need for flexibility, complementary services, and a quality work experience, noting ROOMS' leadership in this trend with its new ELITE TOWER location.