Nigerian Influencer Walks for Chanel After Viral Social Media Videos
Translated & summarized from Walla by baba
Nigerian influencer Rachel Ojuromi walked in Chanel's Spring-Summer 2027 fashion show in Paris after her viral social media videos reinterpreting the brand's looks gained attention. Her creative street-style interpretations caught the eye of Creative Director Matthew Blazy, leading to her runway debut. The show also featured Israeli model Moriyah Biton, 18, who has been building an international career.
The story in 5 lines · by baba
- Nigerian influencer Rachel Ojuromi walked for Chanel after her viral street-style videos were noticed by Creative Director Matthew Blazy.
- Ojuromi gained fame by recreating iconic Chanel looks on the streets of Lagos, Nigeria.
- The Chanel Spring-Summer 2027 show took place in Paris at the Grand Palais.
- Israeli model Moriyah Biton, 18, also walked in the Chanel show.
- Biton previously opened the Lacoste Spring show and walked for other major designers.
Chanel's Spring-Summer 2027 collection was unveiled in Paris during the recent fashion week, held at the Grand Palais. Creative Director Matthew Blazy presented a collection featuring softened tweed suits, low-waisted skirts, sheer fabrics, and two-tone shoes. Among the models who walked the runway, Nigerian influencer and model Rachel Ojuromi, 22, stood out.
Ojuromi gained recognition in Nigeria for her unique interpretations of iconic Chanel looks, recreating them on the streets of Lagos. Her social media persona, @giverachelashot, showcases her confident style against everyday urban backdrops, often incorporating elements like banana baskets or market scenes. This creative approach, blending high fashion with street life, garnered significant attention.
Her viral videos, particularly one reinterpreting Chanel's Métiers d'Art 2025 show, caught the eye of Blazy himself, who commented on her posts. This led to an invitation for Ojuromi to walk in the official Chanel show. Initially understated about the opportunity, the scale of the event became apparent to her during her first fittings.
Ojuromi's story echoes that of Indian model Babita Mandella, who also achieved international fame after being discovered in a similar unconventional manner. Both women's journeys highlight how independent creativity and a unique perspective can capture the attention of major fashion houses.
Also featured on the Chanel runway was 18-year-old Israeli model Moriyah Biton. Represented by Inch Models in Israel, Biton, a former high school student from Nahariya, has been steadily building her career. She previously opened the Lacoste Spring show in Paris and has walked for Roberto Cavalli and Giorgio Armani in Milan, and Dries Van Noten in Paris. She reportedly declined an offer from Jean Paul Gaultier due to a revealing outfit.