Coca-Cola Israel Launches New Mini-Can Line to Combat Parallel Imports
Translated & summarized from Cursorinfo by baba
Coca-Cola Israel has launched a new "Ba'Ktana" line of 150-milliliter cans in twelve-packs to counter parallel imports. The move aims to compete with cheaper, smaller-format drinks entering the Israeli market. While the price per volume is higher than larger bottles, the mini-cans offer portion control. The new line includes classic Coca-Cola and Coca-Cola Zero.
The story in 6 lines · by baba
- Coca-Cola Israel launched a new "Ba'Ktana" line of 150ml cans in twelve-packs.
- The new product is seen as a response to increased parallel imports of similar small-format drinks.
- The "Ba'Ktana" packs contain 1.8 liters total, slightly less than standard six-packs.
- Pricing ranges from 21.90 to 34.90 shekels, with lower promotional prices available.
- Experts believe the move aims to regain market share from competitors.
- The portion-controlled format may help consumers manage sugar intake.
Coca-Cola Israel has introduced a new limited-edition product line called "Ba'Ktana," featuring its classic and Zero Sugar beverages in 150-milliliter cans. These cans are sold in twelve-packs, with a total volume of 1.8 liters per package, slightly less than the 1.98 liters found in a standard six-pack of 330-milliliter cans. Experts suggest this move is a strategic response to the increasing volume of parallel imports, particularly smaller cans, which are flooding the Israeli market from sources like Georgia and the Palestinian Authority. These cheaper, smaller-format imports are popular with small businesses and consumers alike. The "Ba'Ktana" packs are priced between 21.90 and 34.90 shekels, with promotional prices as low as 11.90 to 16.80 shekels. While the cost per 100 milliliters is generally higher than larger bottles, the portion-controlled format offers consumers a way to manage sugar intake. This launch follows a previous controversy involving Coca-Cola in Israel, as reported by "Cursor."
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
