Reality Star Avivvit Bar Zohar Defends Business Acumen Amidst Public Scrutiny
Translated & summarized from Ice by baba
Israeli businesswoman and reality star Avivvit Bar Zohar is pushing back against public and media perceptions that label her only as a social media influencer. She highlighted her eight-year-old cosmetics company, Royal Glow, which offers 80 products, and expressed frustration that she is not recognized as a businesswoman like other celebrities. Bar Zohar believes the media focuses too much on her appearance and not enough on her entrepreneurial achievements.
The story in 6 lines · by baba
- Avivvit Bar Zohar is frustrated by being labeled a social media influencer instead of a businesswoman.
- She manages her successful cosmetics company, Royal Glow, for the past eight years.
- Bar Zohar has developed 80 products for her company.
- She believes media coverage focuses on her appearance rather than her business acumen.
- Bar Zohar has also lectured on female empowerment since 2018.
- Her past engagement and breakup with Kevin Zarfati were highly publicized.
Avivvit Bar Zohar, a prominent Israeli businesswoman and reality television personality, has voiced frustration over public perception that labels her solely as a social media influencer rather than a serious entrepreneur. Bar Zohar, who first gained fame on the reality show "Big Brother," currently manages her cosmetics and skincare company, Royal Glow, which she states has been operating for eight years and develops numerous products.
Speaking on the podcast "Ha'Brzya" from Panai Plus, Bar Zohar addressed criticism and public inquiries about her financial sources, emphasizing her extensive experience in the beauty industry. She highlighted that while other famous women with cosmetic lines are recognized as businesswomen, she is often relegated to the status of a "network personality." Bar Zohar pointed out the discrepancy, noting that she has developed 80 products and has never used discount codes, yet is still not acknowledged as a businesswoman.
Bar Zohar expressed her disappointment with Israeli media, suggesting they focus on her physical appearance and provocative image rather than her business achievements. She contrasted this with how other female celebrities with similar ventures are perceived, stating, "To other stars, who have cosmetic companies, they are all businesswomen. All of them, without exception." She hopes the public sees her as a good person with a good heart, but feels the media only focuses on her external image.
In addition to her business endeavors, Bar Zohar has also lectured on female empowerment, relationships, and self-confidence since 2018. Her personal life has also been in the public eye, including her engagement and subsequent breakup with former partner Kevin Zarfati in 2023.