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Israel HayomTech

Meta's New Smart Glasses Arrive in Israel Via Opticana

Translated & summarized from Israel Hayom by baba

Center-rightNeutral tone

Hebrew · Sole source

Meta's new Ray-Ban and Oakley smart glasses are launching in Israel, with Opticana accepting pre-orders starting October 6. The updated models feature improved design, discreet technology, and enhanced AI capabilities for photos, calls, and audio. Opticana CEO Elro'i Turgeman highlighted the shift of smart glasses from novelty to everyday items, with sales expected in the coming weeks.

The story in 6 lines · by baba

  • Meta's new Ray-Ban and Oakley smart glasses are launching in Israel via Opticana.
  • Pre-orders for the smart glasses begin on Tuesday, October 6.
  • The glasses feature improved design, discreet cameras, and AI capabilities.
  • Users can take photos, listen to music, and make calls without their phones.
  • Sales are expected to start in the coming weeks.
  • Opticana CEO Elro'i Turgeman sees smart glasses becoming part of daily life.

Meta's latest generation of smart glasses, combining Ray-Ban and Oakley designs with wearable technology and AI capabilities, are set to launch in Israel. The Opticana chain will begin accepting pre-orders for the new Ray-Ban Meta and Oakley Meta models starting Tuesday, October 6. These smart glasses integrate technology into fashionable eyewear, appearing as regular glasses rather than distinct gadgets.

Significant design improvements have been made, including thinner frames and reduced arm dimensions. The camera and LED indicator are also smaller and more discreet than in the previous generation, making the glasses less conspicuous. Adjustable temple tips are a new feature, allowing for a more comfortable fit and the potential integration of multifocal and prescription lenses.

The smart glasses enable users to capture photos and videos from their perspective, listen to audio, make and receive calls, and utilize voice commands, all without needing to access their phone. One notable model is the Blaze, a new version of the iconic Ray-Ban Wayfarer, which incorporates Meta's technology within its classic frame. The Oakley Meta models will offer a sportier aesthetic.

Elro'i Turgeman, CEO of Opticana, stated that smart glasses represent a significant development in optics, transitioning from a niche technology to a daily-use product. Sales are expected to commence in the coming weeks, with pre-order customers receiving updates upon the official launch in Israel through Opticana's stores and online.

Israel HayomRight · Tel Aviv

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