Fashion Chain Tamnoon Reopens Expanded Store in Ra'anana
Translated & summarized from Israel Hayom by baba
Fashion retailer Tamnoon has reopened its Ra'anana store after nearly doubling its size to 700 square meters with a 3 million shekel investment. The expanded store features a new format, a dedicated baby clothing section, and updated pricing on seasonal items. This renovation is part of the chain's broader strategy to consolidate offerings and improve the shopping experience across its branches.
The story in 5 lines · by baba
- Tamnoon's Ra'anana store reopened after expanding from 400 to 700 square meters.
- The expansion represents an investment of approximately 3 million shekels.
- The new store format aims to improve shopper navigation and display all product categories.
- A dedicated baby clothing section, launched last spring, is now featured.
- New prices include children's long-sleeved shirts for 20 shekels and women's for 30 shekels.
The fashion chain Tamnoon has reopened its store in the Ra'anana mall, significantly expanding its footprint. The store has nearly doubled in size, growing from approximately 400 square meters to 700 square meters, following an investment of about 3 million shekels. This expansion is part of a new format the chain is implementing across its stores nationwide.
This move follows other recent initiatives by Tamnoon, including the opening of its largest flagship store in Kiryat Bialik, covering 1,300 square meters. The Ra'anana store, while smaller, follows the same strategy: consolidating all the brand's offerings under one roof. The increased space allows Tamnoon to showcase all its product categories, including women's, men's, children's, and baby wear, along with accessories, each with a more distinct and larger area.
The store's design features an open, spacious layout with bright, clean aesthetics, clear departmental divisions, and an emphasis on displaying collections. This aims to improve shopper navigation, especially beneficial for parents shopping with children. A key addition to the Ra'anana store is the dedicated baby clothing section, a new category for Tamnoon launched last spring after 33 years focusing on adult and children's apparel. The baby line emphasizes soft, breathable fabrics and easy-to-wear designs, suitable for sensitive skin, and includes basics as well as items featuring characters like Snoopy and "I Care A Lot" bears.
Tamnoon is also highlighting new seasonal prices, with long-sleeved children's shirts priced at 20 shekels, women's long-sleeved shirts at 30 shekels, and basic hoodies and sweatpants for children at 40 shekels, coinciding with the transition to cooler weather.