Diaper Brand "Titulim" Reduces Pack Size Without Price Change
Translated & summarized from Israel Hayom by baba
The diaper brand "Titulim" by Kimberly-Clark has reduced its pack sizes by up to 8.7% without lowering prices, a practice known as shrinkflation. Specific reductions range from one to four diapers per pack across various sizes. Kimberly-Clark stated the changes are communicated transparently on packaging. Similar reductions by the company and competitor Pampers were previously reported.
The story in 5 lines · by baba
- Kimberly-Clark's "Titulim" diapers now contain fewer diapers per pack, up to 8.7% less.
- The price of the diaper packs has remained unchanged despite the reduced quantity.
- This phenomenon is known as shrinkflation, a hidden price increase for consumers.
- Reductions vary by size, with some packs losing up to four diapers.
- Kimberly-Clark claims the packaging changes are communicated transparently.
The diaper brand "Titulim," manufactured by Kimberly-Clark, has recently reduced the size of its packaging by up to 8.7% without a corresponding price decrease. An examination revealed that packs now contain between one and four fewer diapers, depending on the size. For size 2, packs went from 48 to 44 diapers (an 8.33% reduction); size 3 from 46 to 42 (8.7%); size 4 from 38 to 36 (5.26%); size 4+ from 36 to 34 (5.56%); size 5 from 32 to 30 (6.25%); and size 6 from 29 to 28 (3.45%).
This practice, known as "shrinkflation," represents a hidden price increase as the quantity decreases while the price remains the same, effectively passing the cost onto consumers. Kimberly-Clark responded by stating that "the change in the product is communicated transparently and as required on the front of the packaging."
This is not the first instance of such a reduction. In February, a list of products with reduced packaging included diapers. Kimberly-Clark's Huggies Extra Care brand saw quantity reductions in size 4 (from 38 to 36 diapers) and Huggies Freedom Dry had quantity drops in size 5 (from 34 to 32) and size 3 (from 48 to 46). Pampers Premium Care also reduced quantities in size 2 (from 43 to 39 diapers) and size 5 (from 27 to 24).