Assaf Rappaport's Media Group to Invest Millions in Social Media Series

Israel Bidur Media Group, controlled by high-tech billionaire Assaf Rappaport, plans to invest millions of shekels in 2027 to produce short video content and micro-dramas for social networks, according to Globes. The group has already released a short reality show, "Israel Shiduch," on social media, which garnered approximately 35 million views on Instagram and TikTok. Filming for the second season is set to begin soon. Additionally, a documentary reality show featuring Michal a-Katan and Yehuda Buchbut is in development. This series will consist of one-minute episodes and has received an investment of hundreds of thousands of shekels. The micro-drama format, characterized by short, vertical episodes for social media, has seen significant growth in Israel over the past year. Keshet 12 has released dozens of episodes of its own series, and the marketplace Yad2 has produced an advertising micro-drama. The production cost for a single episode is in the hundreds of thousands of dollars, a fraction of the millions typically required for traditional television. This market currently operates without strict regulation, as television broadcasting laws do not apply, and production typically involves a commercial partner.