Israeli AI Startup enso Acquires Two Agencies for Up to $25 Million
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- enso is acquiring two marketing agencies for up to $25 million.
- The deal aims to integrate enso's AI agents into traditional advertising.
- Acquisitions include Israeli PPG Digital and U.S. LeadCoverage.
- The move reflects a shift in consumer research towards AI platforms.
- enso was founded in 2024 and has raised $23 million to date.
Israeli startup enso, which develops AI agents for marketing and sales, is significantly expanding its operations by acquiring two leading marketing and performance agencies. The deal, valued between $20 million and $25 million, aims to integrate enso's AI agents directly into traditional advertising agency workflows through advanced automation.
The acquisitions include Israeli firm PPG Digital, which manages over 600 million shekels in media budgets, and U.S.-based marketing company LeadCoverage. This move is expected to add approximately 50 employees to enso's workforce.
The expansion comes as consumer information-seeking habits shift towards AI platforms like ChatGPT and Claude. enso's AI agents analyze how these models rank and recommend brands in real-time, conduct controlled experiments, and automate successful strategies into continuous workflows.
Founded in 2024 by CEO Miki Haslavsky, enso currently employs 26 people and has raised about $23 million from investors including MoreTech Ventures, NFX, and Phenomen VC. Its clients include major companies such as Papaya Global, MyHeritage, and Israel Canada. The company plans to launch another significant funding round soon to finance these acquisitions and further expand its operations.
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