GoTo Signs First Israeli SaaS Deal With Car Importer"; "Allmotive

GoTo, a company specializing in transportation technology, has signed its first Software as a Service (SaaS) deal in Israel with car importer"; "Allmotive. The agreement involves GoTo providing and developing a SaaS platform for"; "Allmotive to operate a service for renting work vehicles to businesses on daily or monthly terms.

Under the new arrangement,"; "Allmotive will manage the rental operations and customer interactions, while GoTo will supply the software layer and develop tailored solutions. GoTo will receive an initial payment for setup and development, followed by recurring monthly fees for system usage. This marks a strategic shift for GoTo, moving from directly operating transportation services and managing vehicle fleets to a model where it generates recurring software revenue without bearing the full operational burden.

The deal expands an existing partnership between GoTo and"; "Allmotive, which already jointly operate Go Colmobil, a monthly car subscription service. The collaboration now extends to work vehicles and business clients.

This move aligns with GoTo's strategy to increase its focus on the local market. The company's technology is currently used in Spain, Switzerland, Portugal, and Chile. GoTo aims to broaden the platform's application beyond independent vehicle services, positioning it as a product sellable to external entities.

GoTo CEO Gil Laser stated that the expanded collaboration with"; "Allmotive demonstrates confidence in their developed technology and its capability for versatile, efficient, and smart management in the automotive sector, as well as expanding customer reach into new areas. The central question remains whether this is an isolated deal or the beginning of a broader shift in GoTo's business model towards greater revenue from software, development, and recurring monthly payments. The financial scope and expected revenue from the deal were not disclosed.