AU10TIX Appoints Nadav Etar as New VP Product

Identity verification and fraud prevention solutions provider AU10TIX announced on Sunday the appointment of Nadav Etar as its new Vice President of Product. Etar will collaborate with development, design, marketing, and sales teams to advance the company's product strategy and create solutions that help organizations combat sophisticated identity fraud and improve risk management decisions.

Etar joins AU10TIX after a 12-year tenure at PayPal, where he progressed from data and fraud prevention roles to product management and strategy positions. In his last role at PayPal, he led product strategy, set investment priorities, and managed the multi-year roadmap for fraud prevention products, advising senior management on corporate strategy, investment decisions, AI adoption, and risk management.

The appointment comes as AU10TIX expands its capabilities beyond one-time customer identity verification, integrating AI, machine learning, and risk signals to enable more accurate identity and risk decisions throughout the customer lifecycle. "Nadav brings significant experience in developing AI-based products that combine risk management and customer experience," said Yair Tal, CEO of AU10TIX. "Fraud attacks are becoming more sophisticated, and in this reality, a one-time identity check is no longer sufficient. His experience in developing and leading large-scale fraud prevention products will help us continue to develop the platform and address this challenge."

Etar expressed enthusiasm for joining AU10TIX, stating, "During my work at PayPal, I developed products that allow people to conduct transactions securely. AU10TIX has extensive experience in identity verification and fraud prevention, and I am happy to join the company and work with the team on the next generation of risk management tools, utilizing the knowledge and experience accumulated at the company over the years."

Founded in 2002, AU10TIX specializes in identity management and fraud prevention for financial institutions, digital platforms, and global companies. Its technology verifies identities, detects fraud, and identifies patterns of organized attacks, adapting to new threats and changing regulatory requirements. Clients and partners include Microsoft, TikTok, PayPal, and Booking.com. AU10TIX's technology has verified billions of identities and helped prevent over $33 billion in identity fraud. The company has offices in London, New York, and Singapore, with R&D centers in Israel and Eastern Europe.