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Ongoing Story· Day 17

Yohananof Relaunches Apple AirPods Deal Amid Fierce Retail Competition

2 developments

MaarivEconomy

Yohananof Supermarket Chain Sells New AirPods for Competitive Price

Translated & summarized from Maariv by baba

CenterNeutral tone

Hebrew · 2 newsrooms covering

Originalהמחיר מפתיע: כמה יעלו AirPods 5 ביוחננוף?

The story in 5 lines · by baba

  • Yohananof is selling new AirPods 5 for 449 shekels.
  • Other Apple products are also available at competitive prices.
  • The new AirPods 5 feature active noise cancellation and USB-C charging.
  • The sale is limited to one device per customer.
  • Supermarket chains are increasingly competing in the tech market.

The supermarket chain Yohananof has begun selling Apple's new AirPods 5 for 449 shekels, entering the competitive electronics market. This move follows recent price wars sparked by new iPhone releases, with Yohananof also offering other Apple products at competitive prices, including AirPods 4 for 369 shekels, iPhone 18 Pro (256GB) for 4,250 shekels, and iPhone 18 Pro Max (256GB) for 5,250 shekels.

The new AirPods 5 feature active noise cancellation, transparency mode, improved microphones for calls, and a charging case with USB-C and a built-in speaker that can be located via the Find My service. They have an open design, ergonomic fit, and support wireless charging. The headphones are available starting today in 24 Yohananof branches across Israel, with a limit of one device per person. The warranty is for one year through DCS, authorized Apple labs.

This entry by a food retail chain into the technology product market highlights the increasing competition among various retailers for popular electronic devices, with price becoming a significant factor in attracting consumers.

MaarivCentre · Jerusalem

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