Likud's Strategy: Can New Campaigners Beat Netanyahu's Long-Term Dominance?
Translated & summarized from TheMarker by baba
The 2026 Israeli election campaigns are seeing a generational shift in strategy, with younger teams replacing veteran consultants. Prime Minister Benjamin Netanyahu has already regained the public agenda with a media blitz, despite his official campaign launch being later.
The story in 4 lines · by baba
- Younger campaign teams are replacing veterans for the 2026 elections.
- Social media and influencers are key factors in modern campaigns.
- Netanyahu has already dominated the agenda before his official campaign start.
- Netanyahu's strategy includes media appearances and accusations against rivals.
The upcoming 2026 elections are marked by a shift in campaign strategy, with veteran political consultants, described as "elite manipulators," being replaced by younger teams in the era of social media, influencers, and declining trust. The question remains whether this rejuvenation of campaign staff will lead to electoral success.
Last month, the "change bloc" experienced a setback. Prime Minister Benjamin Netanyahu, who officially launched his election campaign on September 1st, managed to regain control of the public agenda. This was achieved through a favorable interview on Channel 14, his wife echoing a conspiracy theory, and repeated accusations of his rivals' partnership with the "Muslim Brotherhood."
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