Former Mercedes CEO Avi Tzur Appointed Chairman of Delek Motors

Delek Motors, a rapidly growing player in the Israeli automotive sector, announced on Wednesday the appointment of Avi Tzur as its new chairman. This strategic move aims to support the company's rapid expansion over the past two years and prepare for its next growth phase across passenger, commercial, and heavy vehicle segments.

Tzur, a veteran of the Israeli auto industry with decades of management experience, previously served as CEO of Lubinski Group, CEO of Champion Motors, and CEO of Mercedes-Benz at Allcarim. His career includes extensive work in importing and marketing international car brands, sales, service, and business development.

In his new role as chairman, Tzur will contribute to shaping Delek Motors' long-term strategy and will guide the management team in its growth and expansion efforts both in Israel and abroad. Hamdan Delek will serve as president, alongside CEO Miki Boguslavsky and VP of Marketing Avi Sade.

Hamdan Delek stated that the company's growth necessitates a stronger management structure. He highlighted Delek Motors' evolution from a heavy and commercial vehicle specialist to a broad automotive group importing and marketing a wide range of vehicles, including trucks, buses, work vehicles, family cars, and premium models. "Avi Tzur's joining gives us a significant addition of strength and top-tier execution capabilities in the industry," Delek added, emphasizing the company's commitment to setting a new standard and entering its next growth phase with confidence.