Hybrid Work Model Enables Northern Israelis to Pursue Careers Centrally

The rise of hybrid work models is allowing residents of Israel's northern region to maintain careers based in the country's center while living in the north, addressing a key concern for young professionals. Amir Ben-Amram, who moved to Gesher HaZiv nearly 20 years ago, has built a successful high-tech career with companies headquartered in central Israel, commuting regularly. He emphasizes the benefits of northern living, including a strong community, natural beauty, and a sense of freedom for his children, stating, "Greenery, tranquility, we haven't looked back since."

A survey by the Galil East and West Knowledge Center found that 59% of over 500 young adults in the Galilee and Golan Heights consider quality employment the primary factor for staying in the north, even over personal security. More than half reported negative employment impacts due to the recent war.

Ben-Amram, a solutions engineer at Cisco, splits his week between his home office and the company's Netanya office, utilizing train travel for work tasks. He highlights the importance of the hybrid model, noting that working solely remotely can lead to isolation. Ziva Av-Tzook, VP of Business Development at Cisco, affirms the company's focus on talent regardless of location, stressing the need for employer trust and investment in employees for hybrid work to succeed.

During the recent conflict, Ben-Amram's family temporarily relocated while he remained, balancing civil defense duties with his job. He credits Cisco's support and flexibility for enabling him to manage the crisis without jeopardizing his career. Av-Tzook stated the company provided a supportive framework during this emergency period.

To further facilitate this trend, the "Tzfon Tech" (North Tech) initiative, a collaboration between Mifal HaPayis, the Rashi Foundation, COB, Cisco, Achinoam Association, and local authorities, offers subsidized training in future-oriented tech fields like AI, cybersecurity, and digital marketing. The program aims to equip around 1,000 northerners with in-demand skills, enabling them to secure quality employment and build their futures in the region. A pilot program by the Achinoam Association saw 92% of participants secure hybrid positions.