Rami Levy Tops List as Cheapest Supermarket Chain in Israel
A comprehensive study of 172 diverse products across ten Israeli supermarket chains reveals significant price disparities, dividing the market into three distinct price tiers. The "low-cost league" features intense competition, with Rami Levy emerging as the most affordable option. Their basket of goods cost NIS 2,053.82, closely followed by Osher Ad at NIS 2,079.01, Carrefour Hyper at NIS 2,121.57, and Yohananof at NIS 2,134.20. The gap between these four chains is approximately NIS 80.
The mid-tier league shows a substantial price jump, exceeding NIS 200 compared to the cheapest options. Victory leads this group with a basket costing NIS 2,335.11, followed by Keshet Ta'amim (NIS 2,368.46), Universe (NIS 2,371.83), and Shufersal Deal (NIS 2,408.16).
At the higher end, Fresh Market and Tiv Ta'am are the most expensive chains. Fresh Market's basket totals NIS 2,532.04, while Tiv Ta'am ranks last with the highest price of NIS 2,716.24. This represents a difference of over NIS 662 between the cheapest and most expensive chains, highlighting the potential financial impact on consumers choosing the wrong retailer, especially after holiday promotions have ended.
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