PR Guru Ran Rahav Slams 'Scum' Boycotters of 'Pickle King'

Public relations expert Ran Rahav has entered the social media fray, launching an unprecedentedly sharp attack against users who called for a boycott of Yehuda Ohayon, known as the "Pickle King" of Jerusalem's Mahane Yehuda market.

The controversy erupted after Ohayon posted a video declaring his support for Knesset Member Gadi Eisenkot. This led to threats of a consumer boycott from users who stated they would no longer purchase from him.

In the video, Ohayon explained his choice of Eisenkot, expressing hope for change and stating, "The people need change." He added that he believed in Eisenkot and gave him his mandate, warning that failure to change could lead to a repeat of the October 7th events.

Rahav, angered by the attempt to harm Ohayon's livelihood, directly attacked the boycotters on his X (formerly Twitter) account. He called them "scum" and "lowlifes" for threatening a "charming person expressing his opinion" in a democratic country where he has the right to speak freely. Rahav wished that anyone who called for the boycott would be sued, adding, "You are scoundrels who want the rule of darkness to win, come out of the darkness into the light."

Rahav extended his criticism to the broader social and economic situation, questioning if people were tired of paying triple prices at the supermarket and funding "hundreds of thousands of freeloaders who don't serve in the army or work." He concluded by demanding an apology to Ohayon.