Vivi Balash Partners with Genesis for Fashion and Auto Collaboration

Renowned fashion designer Vivi Balash, known for dressing numerous Israeli celebrities including Gali Gutman, Miri Mesika, Lucy Ayoub, Shlomit Malka, and Yuval Sharf, is embarking on a significant career move by collaborating with luxury car brand Genesis, a subsidiary of Kelimobil. This unique partnership bridges the worlds of high fashion, sporty aesthetics, and the automotive industry.

The collaboration is inspired by the literal meaning of the brand name, "Genesis" (meaning beginning), and the concept of new beginnings and breaking boundaries. Balash stated that the term reminded him of his roots and inspired him to deconstruct the past to build a futuristic creation. As the initial phase of the project, a limited-edition luxury T-shirt was launched and sent to a select group of influential figures in Israeli fashion, culture, and opinion leadership.

Genesis representatives explained that the connection with Balash stems from a shared design language and worldview. Galit Miller, Marketing Manager for Luxury Brands at Kelimobil, highlighted that Genesis's core values include clean aesthetics and lines, and that Balash's ability to draw inspiration from the past and reinterpret it in a contemporary manner aligns perfectly with the design processes of luxury vehicles.

The culmination of this high-profile collaboration will be showcased on October 12th during Balash's new and anticipated couture show, "BLACKSTAR." This event is expected to be a major expression of the connection between the automotive world and the realms of communication and lifestyle, thereby expanding the car brand's presence in the local fashion and cultural scene.