Model Maya Keyy Launches Tech Lifestyle Brand with Rare Public Appearance by Partner Amid Antisemitism Incident

Israeli model and social media influencer Maya Keyy has officially entered the business world with the launch of her new women's tech lifestyle brand, Glammie. The launch event took place on Tuesday morning and featured a rare public appearance by her partner, Amit Elkasselasi, who usually keeps a low profile away from cameras. In an interview with Walla Celebs, Keyy discussed the secret to their successful relationship, emphasizing their mutual satisfaction with their separate careers and how well they complement each other.

Keyy also addressed the recent engagement of her close friend, Casey Zepta, expressing happiness for her and stating she feels no pressure about her own timeline, saying, "Each person has their own time to shine." The interview touched on a troubling antisemitic incident Keyy experienced about a week prior while dining with her mother in Madrid. A man seated opposite them displayed a Palestinian flag throughout the meal and aggressively pushed his phone toward their faces. Keyy described the encounter as verbally hostile and unsettling, though she responded with a smile and a wave. She admitted to cursing in frustration but stood by her reaction, hoping such an incident would not happen again.

Keyy noted that antisemitism unfortunately persists, but the overt nature of this incident was particularly upsetting. Despite the negativity, she remains focused on her new business venture and personal happiness. The interview and launch mark a new chapter for Keyy both professionally and personally, with her partner's supportive presence highlighting their strong bond.