Vicky Chalami Fronts New Adidas Collection for Mega Sport

Mega Sport is expanding its partnership with Adidas by launching an exclusive new collection for men and women ahead of the holidays. Dancer and reality TV star Vicky Chalami, known for her roles in 'Ninja Israel' and 'Married at First Sight,' was chosen to lead the campaign. Her involvement highlights the integration of sportswear into everyday fashion, moving beyond gym wear.

The new collection features items like shaping leggings, tops, hoodies, and wide-leg pants in denim blue and gray tones. These pieces are designed for maximum comfort, suitable for both intense workouts and casual outings.

The campaign showcases Chalami participating in a dynamic dance number with other dancers, all wearing outfits from the collection. This visual emphasizes the collection's blend of style and functionality.

Hagit Azil Cohen, VP of Marketing at Mega Sport, stated that the launch is part of the chain's strategy to consistently lead, innovate, and surprise customers. She explained that choosing Chalami was a natural fit due to her background as a professional dancer and her participation in 'Ninja Israel,' which gives her a genuine connection to sports and dance. Cohen added that Chalami's energy, rhythm, presence, and style perfectly embody the spirit of the new collection and campaign.