Fashion Brand Adika Returns with Odia Azoulay Collaboration After Two-Year Hiatus

After nearly two years of inactivity due to financial losses, Israeli fashion brand Adika is making a commercial comeback. The Golf Group announced the brand's return and revealed a new collaboration with creator and singer Odia Azoulay. Azoulay, who has been teasing her involvement through Instagram stories, shared a comedic video on both her personal and the brand's Instagram accounts, announcing the upcoming collection drops.

Azoulay expressed excitement about joining Adika, recalling her childhood affinity for the brand. She promised a wider range of sizes to accommodate all customers, addressing recent controversy over sizing options. The new collections are being developed with top designers from Israel and abroad.

One of the upcoming releases includes an oversized T-shirt featuring the phrase "10 LEVELS ABOVE HIM," referencing Azoulay's hit song "Ten Levels Above Him." The brand had previously closed all stores and ceased operations due to heavy financial losses but is now relaunching under the Golf Group's leadership in partnership with Mishpacha Adam.

This relaunch marks a significant effort to restore Adika's presence in the fashion market, combining Azoulay's creative influence with strategic business backing. Fans can expect new drops in the coming months as the brand re-enters the competitive fashion scene.