Colmobil Appoints New Leaders for Luxury and Private Vehicle Divisions

Colmobil, the Israeli importer for brands including Hyundai, Mercedes, Mitsubishi, Genesis, Smart, GWM ORA, and Omoda & Jaecoo, has announced a series of new appointments across its luxury and private vehicle units. Robi Cohen has been named head of the Mercedes and Smart division within the luxury vehicles unit, reporting to Lyan Sachs, VP of Luxury Vehicles. In the private vehicle unit, Vered Mana will lead the Mitsubishi and GWM ORA division, Ran Bayar will head the Omoda & Jaecoo division, and Tal Avizart will manage the fleet vehicles division. All three will report to Erez Savag, VP of Private Vehicles at Colmobil.

Cohen brings over 20 years of experience in business operations, sales, service, and management in Israeli companies, having previously held leadership roles at Pelephone, Tivon, and its subsidiary Movad. Vered Mana also has more than two decades of senior management experience in the automotive, technology, and telecommunications sectors, most recently as VP of Operations in Israel for Questar, and prior to that, a decade at Meir Company and roles at Pelephone, 012 Golden Lines, and Cellcom.

Ran Bayar has spent the last two years managing Colmobil Finance's finance division and previously served as the national sales manager for Hyundai. He also held a VP position at Checkup. Tal Avizart has led the Mitsubishi and ORA divisions for the past two years. Over his approximately 15 years at Colmobil, Avizart has held various management positions, including regional manager in finance, manager of operational leasing for transport vehicles, manager of the Mercedes taxi division, and manager of the private vehicle trade-in division.