Former Bar Association Head Efi Naveh Sues for $10 Million Over Defamation Campaign

Former Israel Bar Association head Efi Naveh has filed a NIS 10 million (approximately $2.7 million) lawsuit against 12 defendants, including campaign consultant Ronen Tzur and businessman Alex Sklar. Naveh alleges they orchestrated a widespread defamation campaign against him, utilizing billboards, public transportation ads, and media appearances.

The lawsuit claims the campaign, which spanned the country, falsely labeled Naveh as a "traitor" and "forger," specifically accusing him of fabricating support within the Likud party's branch in Hadera. Naveh asserts these false publications aimed to damage his reputation and standing among Likud voters during his candidacy in the party's primary elections for the Knesset.

Specific publications cited in the suit include headlines like "Shock in the Likud Party - Efi Naveh Caught Forging a Deal That Didn't Happen in Hadera" and "Efi Naveh, Traitor, Forger, No Forgiveness for Agreements." Naveh contends the visual and textual elements were designed to portray him as corrupt and untrustworthy.

The suit also details interviews given by Sklar to radio stations, where he allegedly attributed severe accusations to Naveh and his brother, Zvika Naveh, including harming families, extortion, and exploiting women, even comparing them to terrorists. Naveh denies these claims, calling them false and humiliating.

Naveh argues he became a target due to his brother Zvika's legal disputes with Sklar, stating he had no personal dealings with Sklar. The lawsuit further alleges Sklar hired Ronen Tzur to manage the campaign, with Tzur reportedly confirming his involvement by stating his firm would assist Sklar "as required by law to achieve justice." Sklar is quoted as saying the campaign budget was $10 million, intended for the consultant and advertising companies, and that he provided indemnity letters to billboard companies against potential lawsuits.

Naveh is seeking NIS 10 million in damages, jointly and severally from the defendants, along with a permanent injunction against further defamatory publications and legal costs. These allegations are currently unsubstantiated by the court.