Keter Launches Pink Chair Campaign for Breast Cancer Awareness in Arab Community

For the seventh consecutive year, Keter is launching its "Sit for a Moment" campaign, featuring a special pink chair edition, to raise awareness about early breast cancer detection and support affected women. This year, the initiative is expanding its activities within the Arab community in Israel, addressing significant disparities in early detection rates.

New data reveals that Arab women are diagnosed with breast cancer at a younger age, with an average diagnosis age of 50 compared to 59-60 for Jewish women. Furthermore, a study in the North found that only 19% of Arab women are diagnosed at Stage 1, versus nearly 49% of Jewish women. Consequently, 42% of Arab women are diagnosed at advanced stages (3-4), compared to only 11% of Jewish women, leading to lower survival rates and higher mortality.

The campaign aims to bridge these gaps by encouraging women to schedule and undergo life-saving screenings. The pink Keter chairs will be placed in public spaces, community centers, clinics, and local authorities across the country. Each chair will have a QR code linking to essential information on early detection, appointment scheduling for mammograms, and a risk assessment questionnaire.

Keter CEO Udi Sagi stated that the company believes in its responsibility to use its resources for positive change and is expanding its efforts in the Arab community to reach more women with the vital message of self-care and timely screening. Tali Rosen, CEO of the "One in Nine" association, emphasized that early detection improves recovery chances by 90% and highlighted the importance of making information and services accessible to all women in Israel. She recommended that women aged 25 and above complete the risk assessment questionnaire every five years and consult a doctor for personalized screening recommendations.