Keter Launches Pink Chair Campaign for Breast Cancer Awareness in Arab Community
Translated & summarized from Alarab by baba
Keter has launched its seventh annual "Sit for a Moment" campaign, featuring pink chairs to raise breast cancer awareness, with a focus this year on the Arab community in Israel due to significant disparities in early detection rates and outcomes.
The story in 5 lines · by baba
- Keter's pink chair campaign promotes early breast cancer detection for the seventh year.
- Significant disparities exist in early detection rates between Arab and Jewish women in Israel.
- Arab women are diagnosed younger and at later stages, leading to lower survival rates.
- The campaign uses pink chairs with QR codes for information and appointment scheduling.
- Keter is expanding outreach to the Arab community to address detection gaps.
For the seventh consecutive year, Keter is launching its "Sit for a Moment" campaign, featuring a special pink chair edition, to raise awareness about early breast cancer detection and support affected women. This year, the initiative is expanding its activities within the Arab community in Israel, addressing significant disparities in early detection rates.
New data reveals that Arab women are diagnosed with breast cancer at a younger age, with an average diagnosis age of 50 compared to 59-60 for Jewish women. Furthermore, a study in the North found that only 19% of Arab women are diagnosed at Stage 1, versus nearly 49% of Jewish women. Consequently, 42% of Arab women are diagnosed at advanced stages (3-4), compared to only 11% of Jewish women, leading to lower survival rates and higher mortality.
The campaign aims to bridge these gaps by encouraging women to schedule and undergo life-saving screenings. The pink Keter chairs will be placed in public spaces, community centers, clinics, and local authorities across the country. Each chair will have a QR code linking to essential information on early detection, appointment scheduling for mammograms, and a risk assessment questionnaire.
Keter CEO Udi Sagi stated that the company believes in its responsibility to use its resources for positive change and is expanding its efforts in the Arab community to reach more women with the vital message of self-care and timely screening. Tali Rosen, CEO of the "One in Nine" association, emphasized that early detection improves recovery chances by 90% and highlighted the importance of making information and services accessible to all women in Israel. She recommended that women aged 25 and above complete the risk assessment questionnaire every five years and consult a doctor for personalized screening recommendations.