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Economy08:32 · Sep 20

Bookstore CEO Complains About Hiring Woes, Minimum Wage

By הטוקבקים הנבחרים של השבועUpdated Sep 21, 2026
Translated & summarized from TheMarker by baba
The story · English

The CEO of Tzomet Sfarim, a bookstore chain with an annual revenue of NIS 230 million (approximately $62 million), has publicly expressed frustration over difficulties in hiring new employees for his stores. The primary reason cited for the hiring struggles is the company's offer of minimum wage for sales positions.

A social media post highlighted the CEO's complaint, juxtaposing it with the fact that the company offers only minimum wage. The post suggested that instead of complaining, the CEO should consider increasing wages. The original Hebrew headline, translated literally, reads "CEO, it's not that our generation doesn't like to work, it just doesn't like slavery."

This situation reflects a broader discussion about labor market challenges, particularly concerning wages and employee expectations in Israel. The article implies that younger generations may be less willing to accept low-paying jobs, even in established companies, leading to recruitment difficulties for employers unwilling to raise their pay scales.

Read the original at TheMarker

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