Celebrities Sample New Vegan Chocolate Milk at Tel Aviv Event
Israeli celebrities Einav Boblil, Maya Dagan, and Noa Ruzin attended a special event in Tel Aviv this week to sample the new vegan version of Yotvata's iconic chocolate milk. The event, held at Cafe Lighthouse, featured the brand's famous chocolate milk tap, now dispensing Yotvata VEGAN, a soy-based, dairy-free alternative.
Boblil, Dagan, and Ruzin, all prominent social media personalities in Israel, poured the new vegan chocolate milk directly from the tap and tasted it. Boblil is known for her significant presence on social media, Dagan for her direct content creation style, and Ruzin for her focus on food and lifestyle content, making the culinary event a natural fit.
The event also marked the launch of the Yotvata VEGAN line, which includes dairy-free, soy-based chocolate milk and iced coffee. These products are produced at Strauss's new plant-based dairy in the Michael Campus in the Western Galilee, reflecting the company's expansion into vegan offerings.
The unique tap experience allowed attendees to directly engage with the new product, offering a familiar yet novel way to enjoy the chocolate milk, now accessible to a wider audience including those avoiding dairy.