Israeli Celebrities Launch Tnuva’s New ON THE GO Oat Milk Drinks on Tel Aviv Light Rail

Tnuva’s alternative brand celebrated the launch of its new ON THE GO oat milk iced coffee and matcha drinks with a unique event on the Tel Aviv Light Rail. The event transformed the Shaul HaMelech station into a branded summer venue, where celebrities boarded the train to distribute the new beverages to passengers. Attendees included Shirly Levy, Omer Levy, Kevin Rubin, Lehia Freud, Tomer Talias, Taylor Malkov, Adi Bouzaglo, Ofek Mizrahi, Moshe Kursia, Or Leon, Idan Hagever, and Kim Chorilov.

Shahar Cohen, known online as Nofar, introduced a new persona, "Makinata," the senior social media manager of Alternative, emphasizing the brand’s innovative approach. Adi Bouzaglo praised the convenience of the drinks in to-go cups, especially the matcha oat milk flavor she enjoyed. Kevin Rubin and Moshe Kursia also expressed surprise and delight at the taste, with Kursia admitting he was not usually a matcha fan.

Taylor Malkov, whose partner Isaac Nakash is a close friend of Yair Netanyahu, confirmed their friendship but noted she avoids discussing politics with Netanyahu, preferring other topics. Adi Bouzaglo shared a personal story about her hearing loss and the positive impact of participating in the reality show "Power Couple," despite physical challenges during filming.

Kevin Rubin spoke about adjusting to life with his new baby daughter Lisa and his son K’s initial excitement. Moshe Kursia reflected on his single life after appearing on the show "Mechubarim," saying he looks for a partner who makes him feel at home.

The event concluded at Park HaMesila with a DJ, photo booths, and refreshments. Michal Tamari, Tnuva’s marketing director, explained the choice of the light rail for the launch was to connect with consumers on the move and integrate the brand into their daily routines.