Economy12:35 · 21m ago

Tnuva Alternative Launches Refreshing Summer Drink Line for Haredi Consumers

Kikar HaShabbatReligious
Translated & summarized from Kikar HaShabbat by baba
The story · English

Ahead of the hot summer days, Tnuva Alternative, a market leader in dairy substitutes, has introduced a new series of ready-to-drink beverages tailored for the Haredi community. The summer edition features Alternative Soy Chocolate Milk and Alternative Oat-Based Iced Coffee, both available in 1-liter packages. These drinks are the result of meticulous development processes, setting a new standard for taste and indulgence in the dairy alternative sector.

Tnuva Alternative's beverages are designed to offer consumers high-quality, convenient options that go beyond just "milk for coffee." They serve as refreshing, enjoyable cold drinks suitable for any time, including after meat meals. Hila Meisels, Marketing Manager for the Haredi sector at Tnuva, highlighted the growing demand among Haredi consumers for innovation in dairy substitutes, emphasizing the importance of both kosher certification and uncompromising taste experience.

Meisels stated, "Our new Tnuva Alternative drink series is the perfect answer for those seeking a quality, refreshing summer treat with strict kosher certification." She added that Tnuva is proud to continue leading the category with products precisely tailored to their customers' needs and invited the public to enjoy the new summer drinks from Tnuva Alternative.

Read the original at Kikar HaShabbat
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