Vanilia Launches Matcha Ice Cream Line in Collaboration with British Brand PerfectTed

The Israeli ice cream chain Vanilia has partnered with Shestovitz, the importer of the British matcha brand PerfectTed, to launch a new series of four ice cream and shake products based on Japanese matcha powder. These products will be available across Vanilia's branches nationwide. According to Shestovitz, this collaboration is part of a broader strategy to expand the brand's presence in Israel through experiential partnerships.

In other business news, Urbanitope, owned by Rabbi Pinchas Salzman, the Chief Rabbi of Moldova, is advancing an urban renewal project in Bnei Brak. A building damaged by an Iranian missile during Operation "Guardian of the Walls" was recently demolished to make way for a new development featuring 84 apartments and approximately 420 square meters of commercial space. The project is financed with about 247 million shekels by Barkat Financing and Shlomo Insurance.

Additionally, Sodexo Israel has expanded its catering services, recently adding clients such as Mizrahi Tefahot Bank and Teva sites in Shoham and Netanya, with new contracts totaling around 50 million shekels. Meanwhile, Chinese truck manufacturer FAW, recently introduced to Israel by importer Horizon Motors, is launching a 3 million shekel marketing campaign through the advertising agency Chevron Zaltsman. FAW specializes in medium and heavy trucks and operates in about 115 countries. Horizon Motors CEO Lawrence Moalem highlighted the brand's advanced technology, performance, reliability, and driver comfort, aiming to revolutionize Israel's heavy truck market.